We are typically cheaper to start up than most other quick service restaurant concepts. We are young and still have really good markets still available. As we are a newer franchise, candidates get to work with the owners versus field representatives. We focus on quality ingredients, maximizing organic ingredients and we have a broader menu to drive a higher ticket price. Ave. ticket price is $14.50 – $17.40. We strive hard at creating an unmatched customer experience. Most other competitors use less “Superfood” ingredients in their base; utilize ice, milk powder as fillers and add sugar. We are a “Non-cross contamination” kitchen and focus on allergy sensitivity. No other concepts are doing this, as we know of it today. We are seeing a solid growing demand and interest in Healthy food. Very little is recession proof, however at a certain price point, people will always demand and seek out quality food and excellent service and a social friendly environment.