The Drybar® brand has been a major “disrupter” in the hair-care industry. What did we disrupt? Well, a lot. We challenged the notion that a blowout should cost $80 or more and that you have to go to a full-service salon (that smells like chemicals) to get one. Oh, and there was another choice for “cheap” blowouts — the national discount chains. Oh the horror! The environment was terrible, and you never knew what type of blowout you’d end up with: the “bird’s nest,” “the frizz-fro,” or the “wait… did you just cut my hair?” Ultimately, the Drybar brand is focused on remarkable, over-the-top customer service. Stylists and other shop employees are the front-lines of the Drybar brand. If they’re happy and excited, they convey that to the clients. And when clients get a great blowout in a beautiful Drybar shop, it gives them the confidence and happiness that only a fresh dose of Drybar beauty can provide.