Why open your own Honest Abe Roofing Franchie? Quite honestly, we provide you with an independent sales-focused business ownership opportunity you can truly be proud of. Our corporate philosophy was inspired by Abraham Lincoln and his enduring commitment to hard work, a job well done and his never wavering dedication to excellence. Honest Abe Roofing was founded a decade ago with the goal to create a marketing and sales-based business model and to improve upon how roofing and other home improvement products and services were promoted and provided in a highly-fragmented marketplace. It’s with this same philosophy that the Honest Abe Roofing franchise program was created to provide smart, sales-oriented entrepreneurs with flexible business ownership opportunities, a streamlined start-up procedure and efficient processes for everything from lead creation to project completion.